This is the first time in many years that Siemens has mounted a major brand campaign. “The time is right for us to show that Siemens, as an infrastructure solutions provider, has the answers to the challenges facing Ireland right now,” remarked Michael O’Connor, Siemens Marketing Manager.

 

“Ireland should continue to invest in infrastructure to enhance our quality of life and ensure our continued economic attractiveness. Siemens has the answers in terms of environmentally friendly energy, public transportation and improved healthcare,” O’Connor continued.

Company's new organisation structure

The ‘Siemens Answers’ campaign also reflects the company’s new organisation structure. Operations at Siemens will now be consolidated into three sectors - Industry, Energy and Healthcare. “We are confident that the new structure will make our organisation less complex, more flexible and bring us closer to our customers,” says O’Connor.

Siemens in Ireland

Siemens has a long-standing tradition of delivering key infrastructure projects in Ireland including the first direct Trans-Atlantic cable in 1874 and Shannon Hydro-electric Scheme which continues to produce green electricity. The company recently completed the largest on-shore wind farm in Ireland for Airtricity. The first electrical railway in Ireland, the Giants Causeway tramway was built by the company in 1882 and brought holiday makers from Portrush to the great natural wonder of the North Antrim coast. More recently in 1984 Siemens delivered the overhead line system for the DART network.

 

Siemens is one of the world’s leading engineering and electronics companies. The company pioneered electric rail transportation with the first electric railway presented at the Berlin Trade Fair 1879. More recently the company has developed the Metro in Bangkok, Boston, Japan and Germany. Siemens has offices in Dublin, Cork and Belfast and employs more than 1100 people in Ireland.